Evolving Security + Threat Intelligence: Unveiling Red5’s Brand Refresh

Red Five's old logo and Red5's new logo
December 7, 2023

In the dynamic landscape of the security industry, adaptability is not just a quality; it's a necessity. As we celebrate our 20th year in the business, Red5 is thrilled to introduce a brand refresh that not only pays homage to our formidable history but also propels us into the future of security. This transformation is not just cosmetic – it's a strategic move that reflects our expanded services and our audience. 

Why We Refreshed the Brand

For two decades, Red5 has been synonymous with excellence in executive protection. However, recent years have seen us diversify our services to include threat monitoring, intelligence & analysis services, and a breadth of privacy + security solutions for the corporate sector. To better align with our evolved identity and that of our clients, we recognized the need to refresh our brand. Our goal is to showcase the comprehensive suite of services we now offer and establish a visual identity that resonates with both our longstanding and prospective clients. 

We wanted to capture the essence of who we are today and where we are headed. Red5 has always been about protection – safeguarding people, assets, families, and peace of mind. Our legacy as a trusted partner in the security industry remains, but our approach has evolved to embrace the complexities of the 21st century.

The New Look of Red5

Red5 Security's New Logo

Enter the 5 triangles – a dynamic representation of a protective swarm that symbolizes our agile and adaptable nature. Much like our services and team, these triangles can move, shift, and configure in various ways. They are a nod to the five tenets of security that laid the foundation for Red5 and have evolved over the last two decades to define our promise of service excellence: Confidentiality, Authenticity, Rigor, Agility, and Responsiveness.

These triangles are more than just a visual element; they are a reflection of the multitude of services and processes that Red5 delivers:

  • our retainer intel & analysis service to be (or augment) your team 
  • our threat intelligence monitoring to identify threats before they escalate
  • our myriad of privacy and security solutions

Whether it’s these services or the promise we make to our clients to exceed their expectations where other providers have let them down, each triangle stands as a testament to our commitment to confidentiality, authenticity, rigor, agility, and responsiveness. We are not just protecting – we are enveloping our clients with a sense of security, both in-person and online.

As we embark on this new chapter, Red5 invites you to explore our refreshed brand, symbolizing not just a celebration of our 20 years in the industry but a commitment to evolving alongside the ever-changing landscape of security. Our new logo and website are not just a makeover; they are a visual representation of our dedication to providing cutting-edge security solutions. Join us in embracing your future of security + intelligence with Red5. 

Red5 Communications

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